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Global Footprint of the Beer Sector

The beer sector is truly global, and involves a range of organisations responsible for brewing, marketing, distributing, and selling beer to millions of adults of drinking age across the globe. In carrying out these activities, businesses stimulate a significant economic footprint across all corners of the global economy.

In this microsite, Oxford Economics present the results of our study for the Worldwide Brewing Alliance on the global footprint of the beer sector. This is assessed by looking at the global impact of the production and sale of beer, the supply chain, and the consumer economy. These impacts are quantified for 2015, 2019 and 2023. Please download our report for further information.

To calculate the global economic footprint of the beer sector, we combine country level analysis for 76 countries with an aggregate estimates for the rest of the world.

Global Footprint

All values are measured in 2023 prices and exchange rates

Global Impact GDP
?

Direct: The economic activity that brewers, beer distributors, retailers, and hospitality firms (the beer sector) generate at their operational sites.

Supply Chain: The economic activity that the beer sector supports in the supply chain by purchasing inputs of goods and services from suppliers.

Wage-induced: The economic activity the beer sector stimulates by paying its staff wages and supporting wages along the supply chain.

Supply chain investments: The capital spending by the beer sector’s suppliers.

Downstream value chain: The distributors, retailers, and hospitality firms that get beer into final consumers’ hands.

Beer sector: The brewers, beer distributors, retailers, and hospitality firms in all 185 countries around the world.

Brewers

Downstream value chain

Beer sector

Figures may not sum due to rounding

xx: The global beer sector’s GDP multiplier.

For every $1 million in GDP directly generated by the brewers, a further $xx  million contribution to GDP was supported in the global economy in .

Global Impact Jobs
?

Direct: The economic activity that brewers, beer distributors, retailers, and hospitality firms (the beer sector) generate at their operational sites.

Supply Chain: The economic activity that the beer sector supports in the supply chain by purchasing inputs of goods and services from suppliers.

Wage-induced: The economic activity the beer sector stimulates by paying its staff wages and supporting wages along the supply chain.

Supply chain investments: The capital spending by the beer sector’s suppliers.

Downstream value chain: The distributors, retailers, and hospitality firms that get beer into final consumers’ hands.

Beer sector: The brewers, beer distributors, retailers, and hospitality firms in all 185 countries around the world.

Brewers

Downstream value chain

Beer sector

Figures may not sum due to rounding

xx: The global beer sector’s employment multiplier.

For every 1,000 workers employed by the brewers, a further xx jobs were supported through the global beer sector’s supply chain.

Global Impact Tax

Brewers: $

Plus.

Downstream value chain: $

Plus.

Beer sales tax: $

*Including excise and VAT

Plus.

Total: $

*Subtotals may not sum to totals due to rounding

All values are measured in 2023 prices and exchange rates

In

All values are measured in 2023 prices and exchange rates

Download country report

GDP in
?

Direct: The economic activity that brewers, beer distributors, retailers, and hospitality firms (the beer sector) generate at their operational sites.

Supply Chain: The economic activity that the beer sector supports in the supply chain by purchasing inputs of goods and services from suppliers.

Wage-induced: The economic activity the beer sector stimulates by paying its staff wages and supporting wages along the supply chain.

Supply chain investments: The capital spending by the beer sector’s suppliers.

Downstream value chain: The distributors, retailers, and hospitality firms that get beer into final consumers’ hands.

Beer sector: The brewers, beer distributors, retailers, and hospitality firms in the 76+ countries included in the country analysis.

Brewers

Downstream value chain

Beer sector

Figures may not sum due to rounding

xx: The global beer sector’s GDP multiplier in .

For every $1 million in GDP directly generated by the brewers in , a further $ million was supported in through the beer sector’s domestic operations and the global beer sector’s supply chain.

GDP impact in by sector

GDP Impact

Beer's contribution to GDP in the beer (direct) sector in :

Relative share in the value chain

...the beer (direct) sector's contribution to GDP as a share of Beer's impact in :

GDP Impact

Beer's contribution to GDP in the agriculture sector in :

Relative share in the value chain

...the agriculture sector's contribution to GDP as a share of Beer's impact in :

GDP Impact

Beer's contribution to GDP in the construction sector in :

Relative share in the value chain

...the construction sector's contribution to GDP as a share of Beer's impact in :

GDP Impact

Beer's contribution to GDP in the finance and insurance sector in :

Relative share in the value chain

...the finance and insurance sector's contribution to GDP as a share of Beer's impact in :

GDP Impact

Beer's contribution to GDP in the other business sector in :

Relative share in the value chain

...the other business sector's contribution to GDP as a share of Beer's impact in :

GDP Impact

Beer's contribution to GDP in the real estate sector in :

Relative share in the value chain

...the real estate sector's contribution to GDP as a share of Beer's impact in :

GDP Impact

Beer's contribution to GDP in the transport & storage sector in :

Relative share in the value chain

...the transport & storage sector's contribution to GDP as a share of Beer's impact in :

GDP Impact

Beer's contribution to GDP in the wholesale & retail trade sector in :

Relative share in the value chain

...the wholesale & retail trade sector's contribution to GDP as a share of Beer's impact in :

GDP Impact

Beer's contribution to GDP in the hospitality sector in :

Relative share in the value chain

...the hospitality sector's contribution to GDP as a share of Beer's impact in :

Jobs in
?

Direct: The economic activity that brewers, beer distributors, retailers, and hospitality firms (the beer sector) generate at their operational sites.

Supply Chain: The economic activity that the beer sector supports in the supply chain by purchasing inputs of goods and services from suppliers.

Wage-induced: The economic activity the beer sector stimulates by paying its staff wages and supporting wages along the supply chain.

Supply chain investments: The capital spending by the beer sector’s suppliers.

Downstream value chain: The distributors, retailers, and hospitality firms that get beer into final consumers’ hands.

Beer sector: The brewers, beer distributors, retailers, and hospitality firms in the 76+ countries included in the country analysis.

Brewers

Downstream value chain

Beer sector

Figures may not sum due to rounding

xx: The global beer sector’s employment multiplier in .

For every 1,000 workers employed by the brewers in , a further jobs were supported in  through the beer sector’s domestic operations and the global beer sector’s supply chain.

Employment impact in by sector

Employment Impact

Beer's contribution to employment in the beer (direct) sector in :

Relative share in the value chain

...the beer (direct) sector's contribution to employment as a share of Beer's impact in :

Employment Impact

Beer's contribution to employment in the agriculture sector in :

Relative share in the value chain

...the agriculture sector's contribution to employment as a share of Beer's impact in :

Employment Impact

Beer's contribution to employment in the construction sector in :

Relative share in the value chain

...the construction sector's contribution to employment as a share of Beer's impact in :

Employment Impact

Beer's contribution to employment in the finance and insurance sector in :

Relative share in the value chain

...the finance and insurance sector's contribution to employment as a share of Beer's impact in :

Employment Impact

Beer's contribution to employment in the other business sector in :

Relative share in the value chain

...the other business sector's contribution to employment as a share of Beer's impact in :

Employment Impact

Beer's contribution to employment in the real estate sector in :

Relative share in the value chain

...the real estate sector's contribution to employment as a share of Beer's impact in :

Employment Impact

Beer's contribution to employment in the transport & storage sector in :

Relative share in the value chain

...the transport & storage sector's contribution to employment as a share of Beer's impact in :

Employment Impact

Beer's contribution to employment in the wholesale & retail trade sector in :

Relative share in the value chain

...the wholesale & retail trade sector's contribution to employment as a share of Beer's impact in :

Employment Impact

Beer's contribution to employment in the hospitality sector in :

Relative share in the value chain

...the hospitality sector's contribution to employment as a share of Beer's impact in :

Tax in

Brewers: $

Plus.

Downstream value chain: $

Plus.

Beer sales tax: $

*Including excise and VAT

Plus.

Total: $

*Subtotals may not sum to totals due to rounding

All values are measured in 2023 prices and exchange rates